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Tips On Choosing A Website Domain Name
Length of the Domain Name
Even though the domain name can be extensively long, it is definitely advised the shorter the domain name the better. Shorter domain named helps consumers find your business more easily. On the other hand, while there are many benefits towards having a shorter domain, it's best to keep it simple also so that it can be remembered. This gives the user a less chance of error in misspellings. Avoid complication such as numbers, double letters, and hard to spell words. The rule is that a straightforward domain name is easier to remember and increases brand recognition. Additionally, it’s better to use your actual company name.
Avoid Using Hyphenated Domains
Most of the domains used do not contain hyphens. Most people don’t think to type a hyphen when doing a Google search when looking for a business. For this reason, a consumer looking for your business will more likely have trouble finding your business and this will only create hard-ache.
Choosing an Extension (.com, .net, .biz, .org, etc…)
There are much more .com extensions compared to .net and .org. Obviously, .com is more widely used and considered to be the most popular. Of course it’s important to make your choice depending on whether it's for a business or organization. In most cases, .com is more recommended compared to any other choice. Selecting a .net or a .biz means you simply lacked the ability to find a suitable .com for your business. When you're looking for an extension for an organization or non-profit business, .org is normally used and trusted. For a business in another country, other extensions are commonly used. For example, United Kingdom is .uk. For a personal site you can use the .me extension.
Using Keyword Domains to help Search Engine Optimization (SEO)
The best rule of thumb is to buy a domain that closely matches your business name. This may not be available, if not, you may want obtain industry related keywords in your domain. The very best approach is to think of a simple, brand related, and available name without having to pay a significant amount. Sometimes this can be difficult.
Choose the Company Name or Brand Name
Whenever possible, register your company name as your URL. Majority of businesses have brand related keywords in their name, which are recognized by major search engines that help consumers find your business website. Even if you choose to use a shorter domain name for your business website, it doesn't hurt to register your actual business name also and have it forward to your chosen domain name. It also doesn’t hurt to lock down your individual product names for future use.
Over the years there has shown to be a net gain of domain registrations. If can you think of a good domain name to obtain, there is a high probability that someone else is going to eventually come up with that exact same thought. If you have a great idea and are sitting on it, just go grab the domain. You can always have the website developed later. If you would like additional information regarding registering a domain name you can reach us on the contact us page. We would enjoy providing you any assistance we can.